Marketing Your Local Businesses for Less
Mobile marketing is a new trend but a competitive market. Don’t worry…
There’s a easy route:
First thing’s first -
What is mobile marketing?
The straight talk is you can market your brand, your company, your business, your product or services, and just about everything you want to sell or present to the general public through mobile devices to your potential customers. Remember the Internet storm? The new Mobile Revolution is like that… but it’s WAY! WAY!! bigger and faster.
How you may ask? Let’s look at a few simple statistics…
More and more people are doing their online searches from a mobile device.
Research shows and experts predict that by the last part 2012 or at the latest 2013 mobile devices on the Internet will outnumber desktops. The growth rate for these devices in use is far greater than it was with the personal computer.
Today 66% of Americans ages 24-35 own a Smart phone (Source: Nielsen, 2012)
80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012)
Sixty-five percent of mobile users said they used their mobile devices to find a business to make an in-store purchase (Source: Google, 2011)
58% of mobile shoppers are age 18-34 and 34% of them make $100,000 or more a year (Source: comScore/Millennial Media Mobile Retail Study, 2011)
So what does all this mean to me and my business you may be asking. Unless you plan to close your business in the next few years, this new trend has everything to do with the viability of your business.
What I mean is everything is changing, advertising and marketing are changing at an increased rate. That rate of change will only accelerate in the future due to the change in the dynamics of marketing. Driving that change right now is the Mobile Revolution just like economics and the Internet killed the printed Yellow Pages.
Mobile Marketing will almost certainly kill or at the very least severely limit the viability of online marketing as it is known today.
Simply put there are three things that can happen.
- You can run at the head of the pack adapting and innovating leading the way and enjoying the benefits of being in front of the crowd.
- You can be slow to adapt and try to follow the leaders when you see who is successful and almost certainly be trampled by the crowd as everyone tries to be the first follower.
- Your left standing in the dust chocking and gasping trying to stay on your feet and wondering where everyone is.
So, “what can I do as a Atlanta business owner to maximize my mobile marketing?”
There are some important elements for you to consider:
Mobile website design and optimization
QR code marketing
Mobile Ad marketing
How much further you want to go totally depends on one question:
“Where do you want to be in five years?”
Let us help you be where you want to be!
You can make the choice of where you want to be, it is entirely up to you. Just remember the Tsunami mobile wave is coming no matter where you are…
Come on board and let’s get going…
So call 404-552-0408 or email us today to setup your free consultation!